What is SEO ?

Search Engine Optimization (SEO) is a technique employed by websites to improve their visibility on search engines. It is a form of web marketing that uses techniques such as website design, positioning, and link building to improve the visibility of a website.

SEO is a process that begins by identifying the keywords that people are most likely to type into a search engine result page. Then, the website can optimize its design, including the use of font and color techniques, to make sure the keywords are shown in the top results. Finally, the website can place links to other websites that may have information about the same topic as the site being optimized.

Technical SEO

The one which is concerned with the technicalities that need to be fulfilled before doing SEO for any site. These Technical settings will help the search engine crawlers to crawl over the content and hence index the website accordingly by looking at the relevant keywords.

On-Page SEO

On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and gain more organic traffic from search engines. It involves optimizing various on-page elements to improve a page's visibility and relevance to specific keywords or topics. Remember , on-page SEO is just one aspect of a comprehensive SEO strategy. Off-page factors, such as backlinks and social signals, also play a significant role in determining a page's search engine rankings

Off-Page SEO

Off-page SEO refers to the activities and strategies implemented outside of a website to improve its search engine rankings and increase its visibility. Unlike on-page SEO, which focuses on optimizing individual web pages, off-page SEO primarily involves building external signals and promoting the website through various channels.

Now, why your business website needs to have proper SEO?

Here are the reasons why SEO is essential for any business:

1.
SEO will help in getting organic traffic. This organic traffic will not only increase the traffic of your site but will also bring clients

2.
The main goal for doing SEO is establishing a strong foundation for the business so that there will be trust between the parties.

3.
Since it is highly dependent upon the content, so good content will lead to good SEO, which will further lead to better user experience. As content is the main thing the candidate will be searching for.

4.
It heavily impacts the buying cycle, as customers see the reviews and ranking before opting for anything.

5.
According to the recent research, the first 3 results on the first page of Google gets the 40% of the clicks and there are clicks for the ones on the second page.

WHY DO YOU NEED SEO FOR YOUR WEBSITE?

What is SEO ?

Types of SEO-

Technical SEO

On-Page SEO

Off-Page SEO

Now, why your business website needs to have proper SEO?

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